Saturday, April 23, 2011

GOD TWEETS TOO!

I’m new to Social Media, and I like using Tweetdeck because it’s easy to figure out.  It gives me a variety of  customized panels for what I want to see, and it also allows me to predate & time my Tweets, so updates can be posted when I’m unable to do so, physically.   While scheduling a client’s ad to be tweeted the following day, I remembered that my phone seems to ring the most “on the hour, quarter, and half-hour”, so I scheduled the tweets to go out at extremely odd times throughout the day.

Well, a power greater than I orchestrated the greatest timing of a tweet ever!!  I was asked to join a meeting to discuss ways in which to grow “likes” on Facebook through an upcoming promotion of my client, Trinity Home Design Center, on Froggy Radio, through some spring and summer event sponsorships.  While discussing, and stressing the power behind other social media’s such as Twitter, Twitter Tribes, and Social Networking groups & events, one of my pre-timed Tweets went out.

And then it happened.  The tweet was RTd (re-tweeted)!!  And it had been RTd by a member of the  #FWtribe I had just mentioned I was now part of!    I clicked on his profile… then slowly turned my phone around for everyone to see.  The RTer, @WmJHartman, had at the time, 10,979 FOLLOWERS!  The looks on the faces around the table were priceless.  They immediately understood the power of what just happened.  Trinity could not have achieved reaching over TEN THOUSAND potential customers with their "TREAT YOURSELF THURSDAY" ad so fast and cheaply without the influence of social media and the people moving it!

Many believe you’re not supposed to marry religious things with business, but I don’t act alone.  Never have, and never will.  And I’m telling ya, a miracle happened in the timing of that tweet!  It certainly could not have been orchestrated to happen as perfectly as it did!  I will continue to do three things; 1) Time those tweets between the hour, quarter-hour, and half-hour marks,  2) Be an upstanding tribe member - there's power there, and  3) Continue to trust that source, greater than I, to make things happen!!

Tuesday, April 12, 2011

MIRROR IMAGE

I learned a lesson last week.  It was to be true to WHAT I am, even during times of change.  In taking on Social Media as a new color in my design pallet, I was so consumed with Ads, Tweets, Blogs, and Facebook "likes" for my clients, that I reached a point where I didn't know what to say.  I knew the importance of why, and the mechanics of how, I just couldn't think of a what!  It was terribly frustrating because ideas are generally not a problem for me.

Well, I met a new friend for coffee, and we took turns sharing about our careers, how we've discovered, developed, and remade ourselves, over the years.  I noticed as we talked that she was more interested in my Interior Design experiences, than she was my new found Social Media life.  Well, the reason for that is easy to understand - I too am excited about interior design and the homes I've done.  Social Media is the "new dress" in my closet, design is the "favorite Prada shoe". 

That was my problem.  I was trying to leave the Interior Designer out of the Social Media Administrator.  And doing that left me with nothing to say.  I have a quote, "Everyone loves a designer, they just don't want to pay for one!"  So why not use the talent, hard earned degrees, and certifications in design, to shape the words of the articles I write?  Design is a part of my soul, a part of my makeup, shouldn't I let it influence everything I do?  There are plenty of men and women talking about social media, and teaching it's platforms, but there aren't too many with a passion for color, layout, design, and architecture.

I was hired to do their social media because I understand their business from the designers perspective!  I've brought my clients to them. I've put their products in thousands of homes.  I understand how the homeowner thinks - I've worked with more than 200 a year for 15+ years!  That's what I do!  That's my niche!  I'm a designer who is also proficient with graphic, web, and social media!  What a combination, huh?  The very moment this realization came to me, new ideas started jumping around in my head like hot beans in a frying pan - and I'm not a cook!

It's like looking in the mirror... I can change the image that's reflected back to me by what I'm wearing on the outside... but the inside stays the same.  Now, translated into "design speak" that's; I really, really, like my new dress, but I LOVE my Spanx!!